Armed With Truth
Armed With Truth is a faith-based temporary tattoo ecommerce brand with a focus on encouraging growth in knowledge of Biblical scripture. Their customer demographic is primarily young to middle aged women. The scope of this project included the directing of re-branding including logo design, color schemes, product photography, online store design, packaging redesign, creating new products, email design, and creating social media content.
Over the span of a few months, I worked as the creative director, presenting ideas to marketing executives, and creating timelines to achieve goals and objectives on time. I organized, styled, and directed the product photography, as well as designed a new logo and product packaging.